It is the name assigned by the manufacturer(s) and is his property or trade mark.one drug may have multiple proprietary names .eg.altol,aten,atecor and lonol for atenolol from different manufacturers. Brandnames are designed to be catchy,short,easy to remembes and ofen suggestive eg. lopresor suggesting drug for lowering b.p example timolol maleate eye drops are marketed as timoptic
in usa but as glucomal in india..
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